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Positioning the brand : an inside-out approach / Rik Riezebos and Jaap van der Grinten.

By: Contributor(s): Material type: TextTextPublication details: Abingdon, Oxon ; New York, NY : Routledge, 2011.Description: vi, 191 p. : illISBN:
  • 9780415665186 (hbk. : alk. paper)
  • 9780415665193 (pbk. : alk. paper)
  • 9780203802489 (ebook)
Subject(s): DDC classification:
  • 658.8/27
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books DIS Library New Titles 658.8 Riezebo (Browse shelf(Opens below)) Available MH005128

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