Positioning the brand :
Riezebos, H. J.,
Positioning the brand : an inside-out approach / Rik Riezebos and Jaap van der Grinten. - Abingdon, Oxon ; New York, NY : Routledge, 2011. - vi, 191 p. : ill. ;
9780415665186 (hbk. : alk. paper) 9780415665193 (pbk. : alk. paper) 9780203802489 (ebook)
Product management.
Brand name products.
Branding (Marketing)
658.8/27
Positioning the brand : an inside-out approach / Rik Riezebos and Jaap van der Grinten. - Abingdon, Oxon ; New York, NY : Routledge, 2011. - vi, 191 p. : ill. ;
9780415665186 (hbk. : alk. paper) 9780415665193 (pbk. : alk. paper) 9780203802489 (ebook)
Product management.
Brand name products.
Branding (Marketing)
658.8/27