Positioning the brand : (Record no. 7772)

MARC details
000 -LEADER
fixed length control field 00658cam a2200205 a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9780415665186 (hbk. : alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9780415665193 (pbk. : alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9780203802489 (ebook)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/27
100 1# - MAIN ENTRY--AUTHOR NAME
Personal name Riezebos, H. J.,
245 10 - TITLE STATEMENT
Title Positioning the brand :
Remainder of title an inside-out approach /
Statement of responsibility, etc Rik Riezebos and Jaap van der Grinten.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Abingdon, Oxon ;
-- New York, NY :
Name of publisher Routledge,
Year of publication 2011.
300 ## - PHYSICAL DESCRIPTION
Number of Pages vi, 191 p. :
Other physical details ill. ;
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Product management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Brand name products.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Branding (Marketing)
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Grinten, Jaap van der.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Home library Current library Shelving location Date acquired Full call number Accession Number Koha item type
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