Positioning the brand : (Record no. 7772)
[ view plain ]
000 -LEADER | |
---|---|
fixed length control field | 00658cam a2200205 a 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 9780415665186 (hbk. : alk. paper) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 9780415665193 (pbk. : alk. paper) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 9780203802489 (ebook) |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | DLC |
Transcribing agency | DLC |
Modifying agency | DLC |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8/27 |
100 1# - MAIN ENTRY--AUTHOR NAME | |
Personal name | Riezebos, H. J., |
245 10 - TITLE STATEMENT | |
Title | Positioning the brand : |
Remainder of title | an inside-out approach / |
Statement of responsibility, etc | Rik Riezebos and Jaap van der Grinten. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication | Abingdon, Oxon ; |
-- | New York, NY : |
Name of publisher | Routledge, |
Year of publication | 2011. |
300 ## - PHYSICAL DESCRIPTION | |
Number of Pages | vi, 191 p. : |
Other physical details | ill. ; |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Product management. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Brand name products. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Branding (Marketing) |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Grinten, Jaap van der. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Books |
Withdrawn status | Lost status | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
---|---|---|---|---|---|---|---|---|
DIS Library | DIS Library | New Titles | 08/01/2015 | 658.8 Riezebo | MH005128 | Books |