Positioning the brand : an inside-out approach / Rik Riezebos and Jaap van der Grinten.
Material type: TextPublication details: Abingdon, Oxon ; New York, NY : Routledge, 2011.Description: vi, 191 p. : illISBN:- 9780415665186 (hbk. : alk. paper)
- 9780415665193 (pbk. : alk. paper)
- 9780203802489 (ebook)
- 658.8/27
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Books | DIS Library New Titles | 658.8 Riezebo (Browse shelf(Opens below)) | Available | MH005128 |
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