Promotional marketing : how to create, implement and integrate campaigns that really work / Roddy Mullin.
Material type:
TextEdition: Sixth editionDescription: 1 online resource (xxii, 266 pages)ISBN: - 9780749472467
- 658.82
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
Books
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DIS Library New Titles | 658.82 Mullin (Browse shelf(Opens below)) | Available | MH008210 |
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| 658.8 Vanprae Unconscious branding : | 658.8 Wheeler Designing brand identity : | 658.8 Whitman BrainScripts for sales success : | 658.82 Mullin Promotional marketing : | 658.823 Color Color harmony : | 658.83 Cheskin Why people buy; | 658.83 Graves Consumer.ology : |
Revised edition of the author's sales promotion.
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