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Promotional marketing :

Mullin, Roddy,

Promotional marketing : how to create, implement and integrate campaigns that really work / Roddy Mullin. - Sixth edition. - 1 online resource (xxii, 266 pages)

Revised edition of the author's sales promotion.

ISBN: 9780749472467

Subjects--Topical Terms:
Sales promotion.
Marketing.
BUSINESS & ECONOMICS / Industries / Retailing.
BUSINESS & ECONOMICS / Consumer Behavior.
BUSINESS & ECONOMICS / Marketing / Direct.
BUSINESS & ECONOMICS / Advertising & Promotion.
Sales & Marketing.

Dewey Class. No.: 658.82

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