Promotional marketing : (Record no. 11359)

MARC details
000 -LEADER
fixed length control field 00797aam a2200229 i 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9780749472467
040 ## - CATALOGING SOURCE
Original cataloging agency Uk
Language of cataloging eng
Transcribing agency Uk
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.82
100 10 - MAIN ENTRY--AUTHOR NAME
Personal name Mullin, Roddy,
245 10 - TITLE STATEMENT
Title Promotional marketing :
Remainder of title how to create, implement and integrate campaigns that really work /
Statement of responsibility, etc Roddy Mullin.
250 ## - EDITION STATEMENT
Edition statement Sixth edition.
300 ## - PHYSICAL DESCRIPTION
Number of Pages 1 online resource (xxii, 266 pages)
500 ## - GENERAL NOTE
General note Revised edition of the author's sales promotion.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Sales promotion.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Marketing.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term BUSINESS & ECONOMICS / Industries / Retailing.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term BUSINESS & ECONOMICS / Consumer Behavior.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term BUSINESS & ECONOMICS / Marketing / Direct.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term BUSINESS & ECONOMICS / Advertising & Promotion.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Sales & Marketing.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Home library Current library Shelving location Date acquired Full call number Accession Number Koha item type
    DIS Library DIS Library New Titles 07/12/2016 658.82 Mullin MH008210 Books