Promotional marketing : (Record no. 11359)
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000 -LEADER | |
---|---|
fixed length control field | 00797aam a2200229 i 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 9780749472467 |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | Uk |
Language of cataloging | eng |
Transcribing agency | Uk |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.82 |
100 10 - MAIN ENTRY--AUTHOR NAME | |
Personal name | Mullin, Roddy, |
245 10 - TITLE STATEMENT | |
Title | Promotional marketing : |
Remainder of title | how to create, implement and integrate campaigns that really work / |
Statement of responsibility, etc | Roddy Mullin. |
250 ## - EDITION STATEMENT | |
Edition statement | Sixth edition. |
300 ## - PHYSICAL DESCRIPTION | |
Number of Pages | 1 online resource (xxii, 266 pages) |
500 ## - GENERAL NOTE | |
General note | Revised edition of the author's sales promotion. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Sales promotion. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Marketing. |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | BUSINESS & ECONOMICS / Industries / Retailing. |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | BUSINESS & ECONOMICS / Consumer Behavior. |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | BUSINESS & ECONOMICS / Marketing / Direct. |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | BUSINESS & ECONOMICS / Advertising & Promotion. |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Sales & Marketing. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Books |
Withdrawn status | Lost status | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
---|---|---|---|---|---|---|---|---|
DIS Library | DIS Library | New Titles | 07/12/2016 | 658.82 Mullin | MH008210 | Books |