Advertising and multilingual repertoires : from linguistic resources to patterns of response Marco Santello.
Material type: TextPublication details: 2016Description: 90 pISBN:- 9781138218253 (hbk.)
- 659.101/4
Contents:
Constructing advertising directed at multilingual audiences -- Language effects on multilingual speakers -- Studying multilingualism in advertising: Starting from lived experiences and linguistic repertoires -- Linguistic resources in advertising and their impact on multilinguals -- Advertisements in different languages and the role of language attitudes.
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Books | DIS Library New Titles | 659.101 Santell (Browse shelf(Opens below)) | Available | MH009404 |
Constructing advertising directed at multilingual audiences -- Language effects on multilingual speakers -- Studying multilingualism in advertising: Starting from lived experiences and linguistic repertoires -- Linguistic resources in advertising and their impact on multilinguals -- Advertisements in different languages and the role of language attitudes.
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