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Advertising and multilingual repertoires : from linguistic resources to patterns of response Marco Santello.

By: Material type: TextTextPublication details: 2016Description: 90 pISBN:
  • 9781138218253 (hbk.)
Subject(s): DDC classification:
  • 659.101/4
Contents:
Constructing advertising directed at multilingual audiences -- Language effects on multilingual speakers -- Studying multilingualism in advertising: Starting from lived experiences and linguistic repertoires -- Linguistic resources in advertising and their impact on multilinguals -- Advertisements in different languages and the role of language attitudes.
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Item type Current library Call number Status Date due Barcode
Books Books DIS Library New Titles 659.101 Santell (Browse shelf(Opens below)) Available MH009404

Constructing advertising directed at multilingual audiences -- Language effects on multilingual speakers -- Studying multilingualism in advertising: Starting from lived experiences and linguistic repertoires -- Linguistic resources in advertising and their impact on multilinguals -- Advertisements in different languages and the role of language attitudes.

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