Advertising and multilingual repertoires :
Santello, Marco
Advertising and multilingual repertoires : from linguistic resources to patterns of response Marco Santello. - 2016 - 90 p.
Constructing advertising directed at multilingual audiences -- Language effects on multilingual speakers -- Studying multilingualism in advertising: Starting from lived experiences and linguistic repertoires -- Linguistic resources in advertising and their impact on multilinguals -- Advertisements in different languages and the role of language attitudes.
9781138218253 (hbk.)
Advertising--Language.
Multilingualism--Economic aspects
Multiculturalism in advertising
Communication in marketing.
Intercultural communication.
659.101/4
Advertising and multilingual repertoires : from linguistic resources to patterns of response Marco Santello. - 2016 - 90 p.
Constructing advertising directed at multilingual audiences -- Language effects on multilingual speakers -- Studying multilingualism in advertising: Starting from lived experiences and linguistic repertoires -- Linguistic resources in advertising and their impact on multilinguals -- Advertisements in different languages and the role of language attitudes.
9781138218253 (hbk.)
Advertising--Language.
Multilingualism--Economic aspects
Multiculturalism in advertising
Communication in marketing.
Intercultural communication.
659.101/4