Advertising and multilingual repertoires : from linguistic resources to patterns of response Marco Santello.
Material type:
TextPublication details: 2016Description: 90 pISBN: - 9781138218253 (hbk.)
- 659.101/4
Contents:
Constructing advertising directed at multilingual audiences -- Language effects on multilingual speakers -- Studying multilingualism in advertising: Starting from lived experiences and linguistic repertoires -- Linguistic resources in advertising and their impact on multilinguals -- Advertisements in different languages and the role of language attitudes.
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
Books
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DIS Library New Titles | 659.101 Santell (Browse shelf(Opens below)) | Available | MH009404 |
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| 659.1 Displ Display art | 659.1 Landa Advertising by design : generating and designing creative ideas across media | 659.10 Writes Manipulation of society through advertising. Language manipulation mechanisms in advertisements | 659.101 Santell Advertising and multilingual repertoires : | 659.101 Whitman Cashvertising : | 659.104 Hegarty Hegarty on creativity : there are no rules | 659.104 Hegarty Hegarty on advertising : turning intelligence into magic |
Constructing advertising directed at multilingual audiences -- Language effects on multilingual speakers -- Studying multilingualism in advertising: Starting from lived experiences and linguistic repertoires -- Linguistic resources in advertising and their impact on multilinguals -- Advertisements in different languages and the role of language attitudes.
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