Packaging the brand : (Record no. 9446)

MARC details
000 -LEADER
fixed length control field 00658pam a2200193 a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9782940411412 (pbk.) :
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 2940411417 (pbk.) :
040 ## - CATALOGING SOURCE
Original cataloging agency StDuBDS
Language of cataloging eng
Transcribing agency StDuBDS
Modifying agency Uk
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 688.8
100 1# - MAIN ENTRY--AUTHOR NAME
Personal name Ambrose, Gavin.
245 10 - TITLE STATEMENT
Title Packaging the brand :
Remainder of title the relationship between packaging design and brand identity : required reading range course reader /
Statement of responsibility, etc Gavin Ambrose and Paul Harris.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Lausanne ;
-- Worthing :
Name of publisher AVA Academia,
Year of publication 2011.
300 ## - PHYSICAL DESCRIPTION
Number of Pages 203 p. :
Other physical details col. ill. ;
500 ## - GENERAL NOTE
General note Formerly CIP.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Packaging
General subdivision Design.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Brand name products
General subdivision Marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Harris, Paul,
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Home library Current library Shelving location Date acquired Full call number Accession Number Koha item type
    DIS Library DIS Library New Titles 11/12/2015 688.8 Ambrose MH006447 Books