Packaging the brand :

Ambrose, Gavin.

Packaging the brand : the relationship between packaging design and brand identity : required reading range course reader / Gavin Ambrose and Paul Harris. - Lausanne ; Worthing : AVA Academia, 2011. - 203 p. : col. ill. ;

Formerly CIP.

9782940411412 (pbk.) : 2940411417 (pbk.) :


Packaging--Design.
Brand name products--Marketing.

688.8