Packaging the brand :
Ambrose, Gavin.
Packaging the brand : the relationship between packaging design and brand identity : required reading range course reader / Gavin Ambrose and Paul Harris. - Lausanne ; Worthing : AVA Academia, 2011. - 203 p. : col. ill. ;
Formerly CIP.
9782940411412 (pbk.) : 2940411417 (pbk.) :
Packaging--Design.
Brand name products--Marketing.
688.8
Packaging the brand : the relationship between packaging design and brand identity : required reading range course reader / Gavin Ambrose and Paul Harris. - Lausanne ; Worthing : AVA Academia, 2011. - 203 p. : col. ill. ;
Formerly CIP.
9782940411412 (pbk.) : 2940411417 (pbk.) :
Packaging--Design.
Brand name products--Marketing.
688.8