Entrepreneurship : successfully launching new ventures
Barringer, Bruce R.
Entrepreneurship : successfully launching new ventures Bruce R. Barringer, R. Duane Ireland - Sixth edition, global edition - Harlow, England Pearson c2019 - 617 p.
Application Questions
Cover; Title Page; Copyright Page; Dedication; Brief Contents; Contents; Preface; PART 1: Decision to Become an Entrepreneur; CHAPTER 1 Introduction to Entrepreneurship; Opening Profile-SuperJam: The Classic Entrepreneurial Story; Introduction to Entrepreneurship; What Is Entrepreneurship and Why Is It Important?; Why Do People Become Entrepreneurs?; Be Their Own Boss; Pursue Their Own Ideas; Pursue Financial Rewards; Characteristics of Successful Entrepreneurs; Passion for the Business; Product/Customer Focus; WHAT WENT WRONG? Prim: How a Lack of Passion and Resolve Can Kill a Business. Tenacity Despite FailureExecution Intelligence; Common Myths About Entrepreneurs; SAVVY ENTREPRENEURIAL FIRM: Start-Up Incubators and Accelerators: A Smart Way of Gaining Access to Mentors, Partners, Investors, and Other Critical Start-up Resources; Myth 1: Entrepreneurs Are Born, Not Made; Myth 2: Entrepreneurs Are Gamblers; Myth 3: Entrepreneurs Are Motivated Primarily by Money; Myth 4: Entrepreneurs Should Be Young and Energetic; Myth 5: Entrepreneurs Love the Spotlight; Types of Start-Up Firms. PARTNERING FOR SUCCESS: Partnering with -College Students via Campus Ambassador and Campus Rep ProgramsChanging Demographics of Entrepreneurs; Women Entrepreneurs; Minority Entrepreneurs; Senior Entrepreneurs; Millennial Entrepreneurs; The Positive Effects of Entrepreneurship and Entrepreneurial Firms; Economic Impact of Entrepreneurial Firms; Entrepreneurial Firms' Impact on Society; Entrepreneurial Firms' Impact on Larger Firms; The Entrepreneurial Process; Decision to Become an Entrepreneur (Chapter 1); Developing Successful Business Ideas (Chapters 2-6). Moving from an Idea to an Entrepreneurial Firm (Chapters 7-10)Managing and Growing an Entrepreneurial Firm (Chapters 11-15); Developing Skills for Your Career; Chapter Summary; Key Terms; Review Questions; Application Questions; You Be the VC 1.1; You Be the VC 1.2; CASE 1.1; CASE 1.2; Endnotes; PART 2: Developing Successful Business Ideas; CHAPTER 2 Recognizing Opportunities and Generating Ideas; Opening Profile-WIIVV: Solving Foot Pain and Fatigue via Custom Fitted 3D Printed Insoles; The Differences Between Opportunities and Ideas; Three Ways to Identify Opportunities; Observing Trends. Solving a ProblemSAVVY ENTREPRENEURIAL FIRM: Careem: Mobilizing a Solution to a Problem; Finding Gaps in the Marketplace; WHAT WENT WRONG? Why a Company That Solved a Problem with a Great Product Went Out of Business; Personal Characteristics of the Entrepreneur; Prior Industry Experience; Cognitive Factors; Social Networks; Creativity; Techniques for Generating Ideas; Brainstorming; Focus Groups; Library and Internet Research; PARTNERING FOR SUCCESS: Want Help Converting a Business Idea into a Profitable Company? Find a Mentor; Other Techniques; Chapter Summary; Key Terms; Review Questions.
9781292255330
Entrepreneurship
New business enterprises
658.1/1
Entrepreneurship : successfully launching new ventures Bruce R. Barringer, R. Duane Ireland - Sixth edition, global edition - Harlow, England Pearson c2019 - 617 p.
Application Questions
Cover; Title Page; Copyright Page; Dedication; Brief Contents; Contents; Preface; PART 1: Decision to Become an Entrepreneur; CHAPTER 1 Introduction to Entrepreneurship; Opening Profile-SuperJam: The Classic Entrepreneurial Story; Introduction to Entrepreneurship; What Is Entrepreneurship and Why Is It Important?; Why Do People Become Entrepreneurs?; Be Their Own Boss; Pursue Their Own Ideas; Pursue Financial Rewards; Characteristics of Successful Entrepreneurs; Passion for the Business; Product/Customer Focus; WHAT WENT WRONG? Prim: How a Lack of Passion and Resolve Can Kill a Business. Tenacity Despite FailureExecution Intelligence; Common Myths About Entrepreneurs; SAVVY ENTREPRENEURIAL FIRM: Start-Up Incubators and Accelerators: A Smart Way of Gaining Access to Mentors, Partners, Investors, and Other Critical Start-up Resources; Myth 1: Entrepreneurs Are Born, Not Made; Myth 2: Entrepreneurs Are Gamblers; Myth 3: Entrepreneurs Are Motivated Primarily by Money; Myth 4: Entrepreneurs Should Be Young and Energetic; Myth 5: Entrepreneurs Love the Spotlight; Types of Start-Up Firms. PARTNERING FOR SUCCESS: Partnering with -College Students via Campus Ambassador and Campus Rep ProgramsChanging Demographics of Entrepreneurs; Women Entrepreneurs; Minority Entrepreneurs; Senior Entrepreneurs; Millennial Entrepreneurs; The Positive Effects of Entrepreneurship and Entrepreneurial Firms; Economic Impact of Entrepreneurial Firms; Entrepreneurial Firms' Impact on Society; Entrepreneurial Firms' Impact on Larger Firms; The Entrepreneurial Process; Decision to Become an Entrepreneur (Chapter 1); Developing Successful Business Ideas (Chapters 2-6). Moving from an Idea to an Entrepreneurial Firm (Chapters 7-10)Managing and Growing an Entrepreneurial Firm (Chapters 11-15); Developing Skills for Your Career; Chapter Summary; Key Terms; Review Questions; Application Questions; You Be the VC 1.1; You Be the VC 1.2; CASE 1.1; CASE 1.2; Endnotes; PART 2: Developing Successful Business Ideas; CHAPTER 2 Recognizing Opportunities and Generating Ideas; Opening Profile-WIIVV: Solving Foot Pain and Fatigue via Custom Fitted 3D Printed Insoles; The Differences Between Opportunities and Ideas; Three Ways to Identify Opportunities; Observing Trends. Solving a ProblemSAVVY ENTREPRENEURIAL FIRM: Careem: Mobilizing a Solution to a Problem; Finding Gaps in the Marketplace; WHAT WENT WRONG? Why a Company That Solved a Problem with a Great Product Went Out of Business; Personal Characteristics of the Entrepreneur; Prior Industry Experience; Cognitive Factors; Social Networks; Creativity; Techniques for Generating Ideas; Brainstorming; Focus Groups; Library and Internet Research; PARTNERING FOR SUCCESS: Want Help Converting a Business Idea into a Profitable Company? Find a Mentor; Other Techniques; Chapter Summary; Key Terms; Review Questions.
9781292255330
Entrepreneurship
New business enterprises
658.1/1