000 00658pam a2200193 a 4500
020 _a9782940411412 (pbk.) :
020 _a2940411417 (pbk.) :
040 _aStDuBDS
_beng
_cStDuBDS
_dUk
082 0 4 _a688.8
100 1 _aAmbrose, Gavin.
245 1 0 _aPackaging the brand :
_bthe relationship between packaging design and brand identity : required reading range course reader /
_cGavin Ambrose and Paul Harris.
260 _aLausanne ;
_aWorthing :
_bAVA Academia,
_c2011.
300 _a203 p. :
_bcol. ill. ;
500 _aFormerly CIP.
650 0 _aPackaging
_xDesign.
650 0 _aBrand name products
_xMarketing.
700 1 _aHarris, Paul,
942 _cBK
999 _c9446
_d9446