| 000 | 00658cam a2200205 a 4500 | ||
|---|---|---|---|
| 020 | _a9780415665186 (hbk. : alk. paper) | ||
| 020 | _a9780415665193 (pbk. : alk. paper) | ||
| 020 | _a9780203802489 (ebook) | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 082 | 0 | 0 | _a658.8/27 |
| 100 | 1 | _aRiezebos, H. J., | |
| 245 | 1 | 0 |
_aPositioning the brand : _ban inside-out approach / _cRik Riezebos and Jaap van der Grinten. |
| 260 |
_aAbingdon, Oxon ; _aNew York, NY : _bRoutledge, _c2011. |
||
| 300 |
_avi, 191 p. : _bill. ; |
||
| 650 | 0 | _aProduct management. | |
| 650 | 0 | _aBrand name products. | |
| 650 | 0 | _aBranding (Marketing) | |
| 700 | 1 | _aGrinten, Jaap van der. | |
| 942 | _cBK | ||
| 999 |
_c7772 _d7772 |
||