000			02290cam a2200229 i 4500
020			_a9781260458701 _c$980
040			_aYDX _beng _cYDX _dTOH _dOCLCO _dOCLCQ _dYDXIT _dOCLCF _dDLC
082	0	4	_a658.8/72
100	1		_aBaxter, Robbie Kellman
245	1	0	_aThe Forever transaction _bhow to build a subscription model so compelling, your customers will never want to leave _cRobbie Kellman Baxter
260			_aNew York _bMcGraw-Hill Education _c2020
300			_axii, 238 p. _bill.
520			_a"More and more companies are concluding that the potential rewards of subscription-based products and services are worth the risk of radically changing their business models. They're correct. The Membership Economy is here and it's here to stay - and if you want to compete for the long run, you need to join it. Strategy consultant Robbie Kellman Baxter has been helping companies excel in this business environment for more than a decade. Now, in The Forever Transaction, she reveals all her secrets. Whatever industry you're in, Baxter provides the inspiration, tools, and insight you need to build and execute a business model that will leave your competition in the dust. You'll find out how industry leaders like Under Armour, Microsoft, and Netflix have created an ever-expanding customer base of loyal subscribers - and are keeping them coming back. You'll learn how to lead your organization through every step of the process - from initial start-up to new product testing, scaling for long-term growth and sustainability to revamping your culture so everyone works together to optimize customer lifetime value. You'll also master all the essentials of succeeding in the Membership Economy, like subscription pricing, Software-as-a-Service, digital community engagement, and freemium incentives as a way to turn casual browsers into cash-paying super-users. With The Forever Transaction, you have everything you need to build durable, long-term relationships with every customer, and leverage them for ultimate business success? today, tomorrow, and forever."
650		0	_aCustomer clubs
650		0	_aSelling
650		0	_aMarketing
650		0	_aCustomer relations
650		0	_aDirect marketing
650		0	_aBusiness enterprises
650		0	_aSuccess in business
942			_cBK
999			_c15537 _d15537