000			02244cam a22002535i 4500
020			_a9783319821603
040			_aDLC _beng _cDLC
082	0	4	_a306.083
100	1		_aGunter, Barrie
245	1	0	_aFood Advertising _bNature, Impact and Regulation _cby Barrie Gunter
250			_a1st ed. 2016
260			_bSwitzerland Palgrave Macmillan _c2016
505	0		_a1.What are the Concerns about Food Advertising? -- 2.What is the Balance of Evidence for the Effects of Food Advertising? -- 3.What is the Potential for Exposure to Food Advertising? -- 4.Food Advertising: Informative, Misleading or Deceptive? -- 5.Does Food Advertising Influence People's Food Preferences? -- 6.Does Food Advertising Affect People's Health and Well-Being? -- 7.How Important are Other Factors in Understanding Consumers Responses to Food Promotion? -- 8.What Regulatory Challenges Does Food Advertising Present?
520			_aThis book provides an up-to-date and comprehensive review and critique of the scientific evidence concerning the prevalence, nature and potential effects of food advertising and other forms of marketing on children. There is growing international concern about the prevalence of childhood obesity and associated health problems. Poor quality diet and nutrition has been blamed. The food and soft drinks industries have been targeted in this context for their promotions of foods and drinks that are high in salt, sugar and fat content. Many of the most widely promoted and consumed food brands fail to meet recommended nutritional standards. What is the evidence for the effects of food promotions on children's food preferences, diets and health? This book draws on evidence from around the world, reviewing the major studies before presenting a fresh assessment of the state of play. It considers also the issue of food regulation and advertising codes of practices, the need for better and relevant consumer education and socialisation about advertising and nutrition.
650		0	_aAdolescence
650		0	_aChildhood
650		0	_aChildren
650		0	_aMarketing
650		0	_aMaternal and child health services
650		0	_aNutrition
650		0	_aWell-being
650		0	_aYouth-Social life and customs
942			_cBK
999			_c14784 _d14784