| 000 | 00797aam a2200229 i 4500 | ||
|---|---|---|---|
| 020 | _a9780749472467 | ||
| 040 |
_aUk _beng _cUk |
||
| 082 | 0 | 0 | _a658.82 |
| 100 | 1 | 0 | _aMullin, Roddy, |
| 245 | 1 | 0 |
_aPromotional marketing : _bhow to create, implement and integrate campaigns that really work / _cRoddy Mullin. |
| 250 | _aSixth edition. | ||
| 300 | _a1 online resource (xxii, 266 pages) | ||
| 500 | _aRevised edition of the author's sales promotion. | ||
| 650 | 0 | _aSales promotion. | |
| 650 | 0 | _aMarketing. | |
| 650 | 7 | _aBUSINESS & ECONOMICS / Industries / Retailing. | |
| 650 | 7 | _aBUSINESS & ECONOMICS / Consumer Behavior. | |
| 650 | 7 | _aBUSINESS & ECONOMICS / Marketing / Direct. | |
| 650 | 7 | _aBUSINESS & ECONOMICS / Advertising & Promotion. | |
| 650 | 7 | _aSales & Marketing. | |
| 942 | _cBK | ||
| 999 |
_c11359 _d11359 |
||