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1.
Cashvertising : how to use more than 100 secrets of ad-agency psychology to make big money selling anything to anyone / by Drew Eric Whitman. by
Material type: Text Text
Publication details: Franklin Lakes, NJ : Career Press, c2009
Online resources:
Availability: Items available for loan: DIS Library (1)Call number: 659.101 Whitman.

2.
Hegarty on advertising : turning intelligence into magic John Hegarty. Revised & expanded by
Material type: Text Text
Publication details: New York Thames & Hudson 2011
Availability: Items available for loan: DIS Library (1)Call number: 659.104 Hegarty.

3.
Hegarty on creativity : there are no rules [John Hegarty] by
Material type: Text Text
Publication details: London Thames & Hudson c2014
Availability: Items available for loan: DIS Library (1)Call number: 659.104 Hegarty.

4.
Manipulation of society through advertising. Language manipulation mechanisms in advertisements by
Material type: Text Text
Publication details: Grin Verlag 2016
Availability: Items available for loan: DIS Library (1)Call number: 659.10 Writes.

5.
Designing brand identity : an essential guide for the whole branding team / Alina Wheeler. by
Edition: Fourth edition.
Material type: Text Text
Online resources:
Availability: Items available for loan: DIS Library (1)Call number: 658.8 Wheeler.

6.
The best digital marketing campaigns in the world : mastering the art of customer engagement / Damian Ryan and Calvin Jones. by
Material type: Text Text
Publication details: London ; Philadelphia : Kogan Page, c2011
Availability: Items available for loan: DIS Library (1)Call number: 658.8 Ryan.

7.
Advertising by design : generating and designing creative ideas across media Robin Landa by
Edition: Third edition
Material type: Text Text
Publication details: Wiley 2016
Availability: Items available for loan: DIS Library (1)Call number: 659.1 Landa.

8.
Advertising and multilingual repertoires : from linguistic resources to patterns of response Marco Santello. by
Material type: Text Text
Publication details: 2016
Availability: Items available for loan: DIS Library (1)Call number: 659.101 Santell.

9.
Building a storybrand : clarify your message so customers will listen Donald Miller by
Material type: Text Text
Publication details: Harper Collins Leadership 2017
Other title:
  • Building a story brand
Availability: Items available for loan: DIS Library (1)Call number: 658.8 Miller.

10.
Social media strategy : marketing and advertising in the consumer revolution Keith A. Quesenberry by
Material type: Text Text
Publication details: Lanham Rowman & Littlefield 2016
Availability: Items available for loan: DIS Library (1)Call number: 658.8 Quesenb.

11.
Promotional marketing : how to create, implement and integrate campaigns that really work / Roddy Mullin. by
Edition: Sixth edition.
Material type: Text Text
Availability: Items available for loan: DIS Library (1)Call number: 658.82 Mullin.

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