TY  - BOOK
AU  - Ambrose,Gavin
AU  - Harris,Paul
TI  - Packaging the brand: the relationship between packaging design and brand identity : required reading range course reader 
SN  - 9782940411412 (pbk.) :
U1  - 688.8 
PY  - 2011///
CY  - Lausanne, Worthing
PB  - AVA Academia
KW  - Packaging
KW  - Design
KW  - Brand name products
KW  - Marketing
N1  - Formerly CIP
ER  -