TY  - BOOK
AU  - Hegarty,John
TI  - Hegarty on advertising : turning intelligence into magic: Revised & expanded
SN  - 9780500293638
U1  - 659.104 
PY  - 2011///
CY  - New York
PB  - Thames & Hudson
KW  - Advertising
KW  - Psychological aspects
ER  -