TY  - BOOK
AU  - Miller,Donald
TI  - Building a storybrand : clarify your message so customers will listen 
SN  - 9780718033323
U1  - 658.8/02 
PY  - 2017///
PB  - Harper Collins Leadership
KW  - Branding (Marketing)
KW  - Advertising
KW  - Brand name products
KW  - Product management
KW  - Marketing
KW  - Selling
KW  - Customer relations
N2  - Explains how businesses can better connect with their customers through the use of a simplified brand message, one that fosters ease of understanding on websites, in brochures, and on social media
ER  -