TY  - BOOK
AU  - Neumeier,Marty
TI  - Zag  : the number-one strategy of high-performance brands: a whiteboard overview 
SN  - 9780321426772
U1  - 658.8 
PY  - 2007///
CY  - Berkeley, Calif. 
PB  - AIGA , New Riders
KW  - Brand name products
KW  - Planning
N1  - The title proper, other title information and statement of responsibility spread into four pages
ER  -