TY - BOOK AU - Kavin,Kim TI - The dog merchants: inside the big business of breeders, pet stores, and rescuers SN - 9781681774046 U1 - 636.70068 KW - Dog industry N1 - Setting the base price -- Luxury packaging -- Branding, by breeding -- Freelance producers -- Big production companies -- The mega-distributor -- Marketing the message -- Industry waste -- The upstart competitor -- Repackaging and rebranding -- Lemons versus steals -- The genesis and the future -- Smart shopping -- Consumer intelligence -- A note about spay/neuter -- Acknowledgments ER -