TY  - BOOK
AU  - Preston,Chris
TI  - Event marketing: how to successfully promote events, festivals, conventions, and expositions 
T2  - Wiley event management series
SN  - 9780470891070 (cloth : alk. paper)
U1  - 659 
PY  - 2012///
CY  - Hoboken, NJ
PB  - John Wiley & Sons
KW  - Special events
KW  - Marketing
ER  -