Designing brand identity : an essential guide for the whole branding team / Alina Wheeler.
Material type: TextEdition: Fourth editionDescription: x, 326 pages : color illustrationsISBN:- 9781118099209 (cloth)
- 9781118465011 (ebk)
- 658.8/27
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Books | DIS Library New Titles | 658.8 Wheeler (Browse shelf(Opens below)) | Available | MH005131 |
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658.8 Ryan The best digital marketing campaigns in the world : | 658.8 Sessler Impulse purchases in retailing | 658.8 Vanprae Unconscious branding : | 658.8 Wheeler Designing brand identity : | 658.8 Whitman BrainScripts for sales success : | 658.82 Mullin Promotional marketing : | 658.823 Color Color harmony : |
"A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand. From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices. Updated to include more than 35 percent new material. Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity"--
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