The Psychology of design : creating consumer appeal edited by Rajeev Batra, Colleen M. Seifert, and Diann E. Brei.
Material type: TextPublication details: New York Routledge 2016Description: xxi, 354 p. illISBN:- 9780765647603 (pbk. : alk. paper)
- 658.5/752
Item type | Current library | Call number | Status | Date due | Barcode | |
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Books | DIS Library New Titles | 658.5 Psych (Browse shelf(Opens below)) | Available | MH009976 |
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658.4 Blancha The one minute manager / | 658.4 Bolman Reframing organizations : | 658.4 Donovan How to deliver a TED talk : | 658.5 Psych The Psychology of design : creating consumer appeal | 658.8 Baxter The Forever transaction | 658.8 Gross Positively outrageous service | 658.8 Impul Impulsive buying behavior on clothes of different age generations |
Design plays an increasingly larger role today in creating consumer desire for products and liking for commercial messages. However, the psychological processes involved are only partially understood. In addition, design is inherently interdisciplinary, involving (among others) important elements of aesthetics, anthropology, brand strategy, creativity, design science, engineering, graphic design, industrial design, marketing, material science, product design, and several areas within psychology. While researchers and practitioners in all of these fields seek to learn more about how and why "good" design works its magic, they may benefit from each other's work. The chapters in this edited book bring together organizing frameworks and reviews of the relevant literatures from many of these contributing disciplines, along with recent empirical work. They cover relevant areas such as embodied cognition, processing fluency, experiential marketing, sensory marketing, visual aesthetics, and other research streams related to the impact of design on consumers. Importantly, the primary focus of these chapters is not on product design that creates functional value for the targeted consumer, but rather on how design can create the kind of emotional, experiential, hedonic, and sensory appeal that results in attracting consumers. Each chapter concludes with Implications for a theory of design as well as for designers.
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