Hegarty on advertising : turning intelligence into magic (Record no. 13294)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00418nam a22001455i 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780500293638 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Transcribing agency | DLC |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.104 |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Hegarty, John |
| 245 10 - TITLE STATEMENT | |
| Title | Hegarty on advertising : turning intelligence into magic |
| Statement of responsibility, etc | John Hegarty. |
| Remainder of title | Revised & expanded |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New York |
| Name of publisher | Thames & Hudson |
| Year of publication | 2011 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 232 p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Advertising |
| General subdivision | Psychological aspects |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|
| DIS Library | DIS Library | New Titles | 13/12/2018 | 659.104 Hegarty | MH009455 | Books |