Hegarty on creativity : there are no rules (Record no. 13293)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01801cam a2200217 i 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780500517246 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SISPL |
| Language of cataloging | eng |
| Transcribing agency | SISPL |
| Modifying agency | SISPL |
| -- | BTCTA |
| -- | BDX |
| -- | UKMGB |
| -- | CDX |
| -- | YDXCP |
| -- | NYP |
| -- | AU@ |
| -- | OCLCO |
| -- | XII |
| -- | DLC |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.104 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 153.35 |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Hegarty, John, |
| Dates associated with a name | 1944- |
| 245 10 - TITLE STATEMENT | |
| Title | Hegarty on creativity : there are no rules |
| Statement of responsibility, etc | [John Hegarty] |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | London |
| Name of publisher | Thames & Hudson |
| Year of publication | c2014 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 125 p. |
| Other physical details | ill. |
| 500 ## - GENERAL NOTE | |
| General note | Title from cover |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Creativity isn't an occupation; it's a preoccupation. It is challenge for everyone in the modern world from business and advertising to education and beyond. Here, the world-famous advertising creative John Hegarty offers a pocket bible of creative thinking, aimed at provoking, challenging, and inspiring greater heights of innovation. From Renaissance art to rock 'n' roll, Hegarty takes a wide-angle view of creativity as he sets out to demystify the many ups-and-downs that can arise during the creative process. Paralyzed by the blank page? Daunted by cynics in the workplace? Money leading you astray? Hegarty combines personal experience and anecdotes along with clear, pragmatic, and good-humored insight into tackling all creative challenges head on. Over fifty entries, including 'Good is the Enemy of Great', 'Respect Don't Revere', 'Get Angry', and 'Bad Weather' relay useful and generous advice on how best to improve, sustain, and nurture creativity in any profession. Accompanied by copious irreverent line drawings from Hegarty's own sketchpad, Hegarty on Creativity is concise, accessible, and richly rewarding. |
| 600 10 - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hegarty, John, |
| Dates associated with a name | 1944- |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Creation (Literary, artistic, etc.) |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Creativity in advertising |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Advertising |
| General subdivision | Psychological aspects |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|
| DIS Library | DIS Library | New Titles | 13/12/2018 | 659.104 Hegarty | MH009454 | Books |