The business of fashion : designing, manufacturing, and marketing (Record no. 13234)

MARC details
000 -LEADER
fixed length control field 03358cam a2200241 i 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9781501315213
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency DLC
Modifying agency DLC
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 338.4/76870973
100 1# - MAIN ENTRY--AUTHOR NAME
Personal name Burns, Leslie Davis
245 14 - TITLE STATEMENT
Title The business of fashion : designing, manufacturing, and marketing
Statement of responsibility, etc Leslie Davis Burns, Kathy K. Mullet, and Nancy O. Bryant
250 ## - EDITION STATEMENT
Edition statement Fifth edition
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Year of publication 2016
300 ## - PHYSICAL DESCRIPTION
Number of Pages xvii, 366 p.
Other physical details ill.
505 8# - FORMATTED CONTENTS NOTE
Formatted contents note Machine generated contents note: -- Preface -- Part 1 Organization of the Global Fashion Industries -- 1. From Spinning Machine to Global Supply Chain -- 2. Global Fashion Supply/Value Chain -- 3. Business and Legal Framework of Fashion Companies -- 4. Global Materials Industry -- 5. Fashion Brands: Company Organization -- Part 2 Creating and Marketing Fashion an Apparel Line -- 6. Creating a Line: Research and Design -- 7. Creating a Line: Design Processes -- 8. Design Development and Style Selection -- 9. Marketing a Line of Apparel or Home Fashions -- Part 3 Production and Distribution of Fashions -- 10. Preproduction Processes -- 11. Sourcing Decisions and Production Centers -- 12. Production Processes and Quality Assurance -- 13. Distribution and Retailing -- Glossary -- Photo Credits -- Index.
520 ## - SUMMARY, ETC.
Summary, etc " Revised to keep up with the quickly evolving landscape of the fashion industry, the fifth edition of this authoritative text offers updated information on the design, manufacturing, marketing, and distribution of fashion products within a global context. Research-based content provides insight on the organization and operation of textiles, apparel, accessories, and home fashion companies, as well as the effect of technological, organizational, and global changes on every area of the business. Updated discussions of technologies, corporate social responsibility, and sustainable practices are incorporated throughout the text. <u>New to this Edition</u> Organization in relation to the global supply chain: Chapters will be logically organized around the current supply/value chain in the fashion industry. Global fashion industry: The framework of the text will be on the global aspect of the fashion industry with examples of international brands and companies. Evolving role of technologies: From 3D technologies in fashion design to omnichannel technologies in fashion retail, the role of emerging technologies will be highlighted. Corporate social responsibility and sustainability: Principles of CSR for design and marketing will be integrated throughout the revised edition including effect business strategies that reflect "best practices" in CSR and sustainability. Brand strategies: Strategies for the creation and expansion of fashion brands will be incorporated. Design thinking: The use of design thinking strategies as applied to fashion design and marketing will be added. Integration of home fashion products: The design, production, and marketing of home fashions, separate chapters in earlier editions, will be integrated through the text. Case studies and industry applications will be updated and expanded throughout the book. "--
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Clothing trade
Geographic subdivision United States
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Fashion
General subdivision Economic aspects
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Fashion design
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Fashion merchandising
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Mullet, Kathy K.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Bryant, Nancy O.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Home library Current library Shelving location Date acquired Full call number Accession Number Koha item type
    DIS Library DIS Library New Titles 20/11/2018 338.4 Burns MH009416 Books