Memes in digital culture /
Shifman, Limor,
Memes in digital culture / Limor Shifman. - x, 200 pages ; - MIT press essential knowledge .
Introduction -- A telegraphic biography of a conceptual troublemaker -- When memes go digital -- Defining Internet memes -- Memes versus virals -- Unpacking viral and memetic success -- Meme genres -- May the excessive force be with you: memes as political participation -- When Internet memes go global -- Future directions for Internet meme research.
9780262525435 (pbk. : alk. paper)
Social evolution.
Memes.
Culture diffusion.
Internet
Memetics.
302
Memes in digital culture / Limor Shifman. - x, 200 pages ; - MIT press essential knowledge .
Introduction -- A telegraphic biography of a conceptual troublemaker -- When memes go digital -- Defining Internet memes -- Memes versus virals -- Unpacking viral and memetic success -- Meme genres -- May the excessive force be with you: memes as political participation -- When Internet memes go global -- Future directions for Internet meme research.
9780262525435 (pbk. : alk. paper)
Social evolution.
Memes.
Culture diffusion.
Internet
Memetics.
302