Techniques of visual persuasion

Jordan, Larry

Techniques of visual persuasion + Create powerful images that motivate Larry Jordan - San Francisco, CA New Riders 2021 - 385 p. col. ill.

In todays remote-oriented, work-from-home world, clear, persuasive communication is more important than ever. People dont read, they skim. Persuasive images that attract, hold and motivate an audience are essential. Techniques of Visual Persuasion shows how to use images to grab the viewers attention long enough to powerfully share a message and move them to action. These techniques help you improve: • Persuasive techniques • Communication skills • Business presentations • Photos and images • Videos and motion graphics To communicate clearly and effectively today, you need to consider how a message looks , as well as what a message says . This book is essential reading for anyone who wants to create change.

9780136766797


Business communication
Composition (Photography)
Photographs--Psychological aspects

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