The dog merchants :
Kavin, Kim
The dog merchants : inside the big business of breeders, pet stores, and rescuers Kim Kavin. - First Pegasus Books cloth edition - xvi, 304 pages ;
Setting the base price -- Luxury packaging -- Branding, by breeding -- Freelance producers -- Big production companies -- The mega-distributor -- Marketing the message -- Industry waste -- The upstart competitor -- Repackaging and rebranding -- Lemons versus steals -- The genesis and the future -- Smart shopping -- Consumer intelligence -- A note about spay/neuter -- Acknowledgments.
9781681774046
Dog industry.
636.70068
The dog merchants : inside the big business of breeders, pet stores, and rescuers Kim Kavin. - First Pegasus Books cloth edition - xvi, 304 pages ;
Setting the base price -- Luxury packaging -- Branding, by breeding -- Freelance producers -- Big production companies -- The mega-distributor -- Marketing the message -- Industry waste -- The upstart competitor -- Repackaging and rebranding -- Lemons versus steals -- The genesis and the future -- Smart shopping -- Consumer intelligence -- A note about spay/neuter -- Acknowledgments.
9781681774046
Dog industry.
636.70068