Gender, culture, and consumer behavior /

Gender, culture, and consumer behavior / edited by Cele C. Otnes, Linda Tuncay-Zayer. - New York ; Hove, East Sussex : Routledge, c2012. - xxxi, 450 p. ;

9781848729469 (hbk.) :


Consumer behavior.
Consumer behavior--Cross-cultural studies.
Consumption (Economics)--Social aspects.

658.8342