Gender, culture, and consumer behavior /
Gender, culture, and consumer behavior /
edited by Cele C. Otnes, Linda Tuncay-Zayer.
- New York ; Hove, East Sussex : Routledge, c2012.
- xxxi, 450 p. ;
9781848729469 (hbk.) :
Consumer behavior.
Consumer behavior--Cross-cultural studies.
Consumption (Economics)--Social aspects.
658.8342
9781848729469 (hbk.) :
Consumer behavior.
Consumer behavior--Cross-cultural studies.
Consumption (Economics)--Social aspects.
658.8342